John Simpson

This is the most recent work on my site, but these posters have appeared continuously in the London Undergound since the mid-20th century. It's an honor to contribute to this historic campaign.

CD: Wade Devers & Me

Copywriter: Me

Art Director: Zac Carroll

To celebrate the Jack Daniel Distillery’s 150th anniversary, we created the Jack Daniel’s Barrel Hunt. Promoted and documented on Facebook, the Barrel Hunt emphasized the fact that the world has changed a lot in the past century and a half, but Jack Daniel’s Tennessee Whiskey has stayed the same.

We hid 150 prize-filled barrels in over fifty countries. Then we offered clues to their locations that consisted of vintage photos of a barrel’s hiding spot as it appeared 150 or so years ago.

CD: Me & Greg Farley

Art Director: Britt Riley & Daniel Massih

Copywriter: Moon Yang & Lora Farris

And others too numerous to mention

Sutter Health is a large hospital network in northern California, a region celebrated for innovation and discovery.

CD: Wade Devers & Me

Copywriter: Me

Art Director: Gordon Chislett

Director (TV Spots): Mac Premo

CD: Wade Devers

Copywriter: Me

Art Director: Ian Dickens

The Checkered Past record label is all about grim. Perfect music for a nice, warm bath, as long as there's a box of razor blades within reach. So when they launched a clothing line, we thought that applying that bleak outlook to retail window displays would make some appropriately depressing print ads.

CD: David Register

Copywriter: Me

Art Director: Wendy Beckett

Remember Polaroid? The first of these ads was to promote the Polaroid KidCare ID to make sure parents had a good, clear shot of their child if he was ever missing. (Photos weren't quite so ubiquitous in those days.) The second was to spread awareness of the Polaroid professional large-format camera. Since everyone knew the size of a typical Polaroid, this seemed like a good way to convey just how big the large-format prints were. 

KidCare

CD: David Baldwin

Copywriter: Me

Art Director: Ralph Watson

Large Format

CD: David Baldwin

Copywriter: Me

Art Director: Ralph Watson

CD: Ron Lawner

Copywriter: Me

Art Director: Wade Devers

CD: David Baldwin

Copywriter: John Simpson

Art Director: Greg Bokor

CD: David Baldwin

Copywriter: Me

Art Director: Ted Royer

CD: David Baldwin

Copywriter: Me

Art Director: Ralph Watson

CD: Rich Wallace & Me

Copywriter: Me

Art Director: Rich Wallace

CD: Wade Devers & Me

Copywriter: Me

Art Director: Wade Devers

Wendy Beckett and I ran the Fidelity account when they launched the Green Line campaign. These are some of my favorite spots from a very long-running campaign. 

Live Action Spots

CD: Wendy Beckett & Me

Copywriter: Greg Almeida (Airplane), Gregg Nelson (Hint)

Art Director: Eric Stephenson

Olympics Spot

CD: Wendy Beckett & Me

Copywriter: Me

Art Diretor: Wendy Beckett

CD: Kevin Moehlenkamp

Copywriter: Me

Art Director: Eric Peterson

The Call of Charlie is a horror-comedy short I co-wrote about a year ago and that Nick Spooner directed. Check it out by clicking on this preposterously long URL:

https://www.amazon.com/Call-Charlie-Brooke-Smith/dp/B07CXFP3M5/ref=sr_1_1?s=instant-video&ie=UTF8&qid=1533258170&sr=1-1&keywords=the+call+of+Charlie&dpID=41Goq0kIo3L&preST=_SY300_QL70_&dpSrc=srch